What Are Retail Interior Designer's Specialties, And How Can They Assist You

What Are Retail Interior Designer's Specialties, And How Can They Assist You


What Are Retail Interior Designer's Specialties, And How Can They Assist You

It is a crucial element of the initial discussions with potential customers so that they fully grasp the role of an interior designer in the project process. Some people think of an interior designer as a decorator, while others think of a project coordinator, but the open position is usually broader and more complicated.


This blog clarifies any confusion for anyone who may be wondering what a retail interior designer performs and how they may add value to a project.


Let us begin with a straightforward definition:


"A retail interior designer specializes in retail space design and construction." They collaborate with architects, engineers, constructors, and other experts to create branded retail environments, combining a wide range of creative and technical talents."


That's a comprehensive statement. An interior designer can contribute to a project on a variety of levels. However, it is a solid starting point, and we will fill in the gaps with more particular facts in each of the parts following.


Why Should You Engage A Retail Expert For Your Interior Design Project?


To produce unified, functional designs for their clients, each industry-specific interior designer has their own set of tools. That may be a helpful programming document for corporate office renovation and contractors,  and a working knowledge of proper health and safety regulations for designers specializing in healthcare.


Expert knowledge of how people interact with spaces in a retail shopping environment and how to transform a brand into a three-dimensional experience that helps clients sell products is essential for retail interior designers.


A professional retail designer would include additional brand-specific components of a space (signage, navigation, and fixture design) into the overall design to produce a unified brand statement, an impactful customer experience, and drive overall retail performance.


A Quick Word About Retail Initiatives And Settings

The term "Retail" encompasses far more than just enterprises that sell goods (such as fashion & electronics). Businesses that sell services and experiences include as well. From fitness to food, wellness, travel, & any location where customers interact with a product or brand, retail experience design concepts play an essential role.


Many retail stores now double as showrooms, allowing brands to engage with potential customers. It's less about selling the customer anything right now and more about exposing them to the brand so that when they make a future purchase (in-store, online, or elsewhere), they already have a good association with that brand.


A retail interior design consultant may improve any commercial environment in which a company wishes to connect with and influence its target customer.


What Is The Potential Extent Of A Store Interior Designer's Project Involvement?

Retail interior designers may be required to wear several hats during a project. Will your industry experience and how much work in-house will most likely determine how involved you want a designer to be in your project?


ASASA Construction is usually involved in projects from start to finish, managing and supervising the entire process. It, however, is not always the case, and our level of dedication varies tremendously.

Clients And Projects Of Various Types

Our company focuses on designing one-of-a-kind customer-facing brick-and-mortar places that accurately portray our clients' brands. Our clients require assistance with brand development, while others must apply current brand design principles to a new location.


Here are two examples of the various types of clients and projects that we commonly see in our practice to demonstrate the variable potential for scope:


1: Brands In Need Of A Refresh

Some of our clients are independent retailers who require a complete rebranding package, which may include:

  • new logo concept
  • generating new essential operational and design principles
  • putting together a brand guidelines package


Finally, we will apply those tools to a physical brick-and-mortar facility. All while maintaining the financial constraints. It is followed by:

  • Custom fixture design
  • furniture design
  • signage design
  • change management
  • programming
  • merchandising marketing
  • final staging is all available

2: Big Box Stores With Pre-Established Brand Guidelines

On the other hand, we deal with major national or international retailers who have already defined brand standards (internally or externally). We are striving to roll out stores across North America.


We may not be engaged in the development of the branding package or the design of shop fixtures for these clients, but we can aid in adapting the design standards to a specific brick-and-mortar location:

·         project administration

·         finishing technical drawings

·         acquiring permissions

·         locating and managing contractors and other required consultants

·         coordinating with city, municipality, or landlord officials

·         as well as deciding how, if at all, should change the branding rules to fit a specific neighborhood.

What Unique Value Can A Retail Interior Designer Add At Each Project Stage?

The project divides into six parts, each explaining how or why an interior designer specializing in retail design might add value to your project.

1.    Investigation

According to most interior designers, the preliminary design phase is the first phase of design for a new project. However, the retail design varies in that it is beneficial to bring in an interior designer during the Due Diligence phase to weigh in on the possibilities of a specific location or to assist in examining leases to safeguard the store.


When customers are searching for new premises, we frequently collaborate with commercial real estate brokers early in the project to establish what type of spaces to seek (based on brand design criteria). Is the brand more appropriate for a newly constructed CRU on the main floor of a vast residential complex with strong visibility? Or would an apartment in a Heritage building with distinguishing features be brand-appropriate?

Interior designers in Canada who specialize in retail design can help you make this selection.


2.    Initial Conceptualization

Despite the benefits of having an interior designer involved in the location scouting and lease negotiations, most of our clients join us in the conceptual design phase. The lease finalizes at this time, and design or drawing production must commence keeping the project on track.


During the preliminary design process, the designer would often undertake a site survey and gather information about the building and surrounding area. For retail projects, the interior designer will create a design program based on these data and your brand guidelines and shop goals.

3.    Design of Schematics

The real fun begins with the schematic design! This procedure is generally consistent across all types of interior design. The designer spends time expanding on the conceptual design solutions generated during the Preliminary Design phase.


During this phase, the designer would also create a rough project plan and budget to ensure that all stakeholders are on the same page.

4.    Design Creation

When designers work with independent retailers or customers who have never been through this process before, this stage can be intimidating because they must make numerous decisions in a short period. During this step, your retail interior designer will bring the design concept full circle, ironing out even the most minor aspects to ensure a unified shop design.


For most interior designers, this process comprises finalizing the space plan, selecting finishes, and selecting furniture. These goods are crucial because they communicate your brand to your customers.

5.    Documentation For Construction

Most projects require permits, which demands creating a precise set of construction drawings depicting the specific specifications for making your store.

The interior designer typically coordinates the other professionals working on the project (engineers, architects) and liaises with the necessary local officials throughout the Construction Documentation phase to ensure the permit application procedure is smooth and swift.

6.    Contract Management

You should complete the design work before the building begins, but the duty of the retail interior designer is not yet complete. Because the interior designer is familiar with all parts of the project, they are usually the primary point of contact for the contractor during construction. The interior designer is in charge of collaborating with the ASASA Construction, answering any questions that emerge on the job site, and frequently acting as a liaison between the ASASA Construction and the client, as well as other experts on the project.


As you can see, an interior designer provides a wide range of services and skills in retail environment design and construction. They can offer everything from creative creation, branding, and retail strategy to technical services like design drawings, construction documentation, and contract administration.


Working with an interior designer consultant guarantees that your project is completed correctly at every level, allowing you to focus on the big picture. If you'd like to see how ASASA Construction helps businesses like yours reach their retail goals, please contact us and tell us about your project or ask us any questions.



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